Every enquiry
followed up
on time, on record.
InsureOS is the revenue operating system UK insurance brokerages run on. Score every lead, route to the right adviser, follow up across every channel, attribute every pound — without renting eight different tools.
InsureOS is in early access. We are onboarding a first cohort of UK brokerages, and some integrations are still being rolled out. InsureOS is a trading name and software product of Four Gears Ltd.
| Source | Leads | Revenue | RPL |
|---|---|---|---|
| Meta | 112 | £6,840 | £61 |
| 64 | £5,920 | £92 | |
| Referral | 38 | £3,410 | £89 |
| Direct | 34 | £2,250 | £66 |
Brokerages don't have a lead problem.
They have a follow-up problem.
Most UK brokerages spend more on lead acquisition than on the operating system that converts those leads. InsureOS inverts that ratio.
Leads die in shared inboxes and spreadsheets while advisers chase quotes.
Every inbound lead is scored, deduplicated and routed to the right adviser in under three minutes.
Reminders go out from one channel, on one cadence, from one inbox nobody owns.
Multi-channel reminders across SMS, email and WhatsApp — sent from your own sender IDs, threaded per lead.
Nobody knows true CPL, RPL or LTV by source — attribution stops at the form.
Revenue is attributed end-to-end: source → campaign → SDR → adviser → policy → commission.
Compliance is a quarterly spreadsheet exercise and a panic before audit.
Append-only audit logs, IDD/GDPR consent capture and SM&CR-aligned roles, always-on.
A generic CRM, a messaging vendor and a Zap layer leave attribution broken between the seams.
One platform, per-tenant credentials, transparent pricing, broker-shaped out of the box.
Four surfaces. One operating system. Built for the way UK brokerages actually work.
An intent score on every inbound lead.
Each lead arrives with an AI score and intent band surfaced directly in the leads list, so high-intent reaches advisers first.
- Score and intent visible on every lead in /app/leads
- Manual override with reason capture for the audit log
- Postcode and product context, no PII passed to third parties
SMS, email and WhatsApp — threaded per lead.
One conversation timeline per lead across every channel you connect. Outbound voice is not available yet.
- Bring your own Twilio and Resend credentials
- Templates with IDD-aligned disclosure fields by product line
- Every send and reply written to the lead timeline and audit log
The right human, the right lead, the right moment.
An assignment engine that respects adviser specialism, capacity and role — with dedicated SDR and adviser queues out of the box.
- SDR queue and adviser pipeline as first-class screens
- Reassign in one click with full handover history kept
- Bulk assign and filter by mine / unassigned / all
Source, leads, revenue and RPL — in one place.
Attribution by source on the dashboard, plus a reports view with CPL, CPA, show rate, conversion and revenue across the last 30 days.
- Attribution-by-source table on /app/dashboard
- Commission rules and reconciliation in /app/commissions
- CSV export from the reports screen
- Xero, QuickBooks and FreeAgent connectors on the roadmap
| Source | Leads | CPL | RPL |
|---|---|---|---|
| Meta · Motor | 112 | £14 | £61 |
| Google · Brand | 64 | £8 | £92 |
| Referral | 38 | £0 | £89 |
| Direct | 34 | — | £66 |
Built around the regulatory shape of UK broking.
Append-only activity logs, IDD-aligned disclosure fields by product line, GDPR consent capture, and role definitions that map to SM&CR responsibilities are part of the platform. Every domain record carries a workspace ID and is filtered by Postgres row-level security policies before it reaches the application.
Four Gears Ltd is a software provider, not an FCA-authorised intermediary. Customers remain responsible for their own regulated activities. Your brokerage remains the FCA-authorised entity and the data controller for your customer data.
One platform fee. Seats you can count.
Every plan includes a set number of seats, with a published price for each extra seat. Communications run on your own provider accounts and are billed to you by those providers.
Starter
Small brokerages ready to professionalise lead handling.
- 3 seats included, then £39/mo per additional seat
- AI lead scoring and routing
- One channel integration (your own provider account)
- Email support
Growth
Most chosenBrokerages running paid acquisition and multi-channel follow-up.
- 10 seats included, then £59/mo per additional seat
- Sequences & auto-routing
- All integrations (Meta/Google/LinkedIn)
- Email + chat support
Scale
Established brokerages with dedicated SDR and adviser teams.
- 25 seats included, then £79/mo per additional seat
- Custom webhooks
- Priority support
Enterprise Tenant
Multi-brand groups and AR networks with white-label needs.
- 50 seats included, then £99/mo per additional seat
- SAML SSO + white-label
- Per-tenant branding and sender identities
- Named contact for onboarding
Prices in GBP, excluding VAT. Each plan includes a fixed number of seats; additional seats are charged at the per-seat rate shown. Communications are sent through your own Twilio and Resend accounts — those providers bill you directly and InsureOS adds no message or mark-up charges.
Full pricing →Stop renting
eight tools.
Start running
one operating system.
Bring your own communication providers — you keep your Twilio and Resend accounts, and those providers bill you directly. InsureOS is in early access. We are onboarding a first cohort of UK brokerages, and some integrations are still being rolled out.